Thirteen percent of Americans move each year, but they do so in waves.
One thing moving truck companies understand is a seasonal business.
Spring and summer months tend to be busier for reasons like nicer weather and the convenience of moving when school’s not in session. Fall and winter prove to be slower, known as the off-seasons, for the opposite reasons—colder temps and disruption in the school schedule.
Use the slower months ahead as an opportunity to work on and grow your business. You might even be able to avoid the plateau next year.
Here’s how.
Use the Off-Season to Be Productive Elsewhere
Now is the perfect time to take inventory of your business and see where you can double-down and what needs improving.
What areas did your business really succeed in this year and which could have been better? Consider things like your internet presence, your scheduling process, points of contact, and more. If anything gave you trouble during the busy season—such as double booking or forgetting to call a client back—learn how you can iron out the kinks.
You can also tackle projects or chores you’ve been avoiding. Some examples include:
- Getting routine maintenance done on a moving truck
- Fleshing out ideas you’ve had for expanding your services
- Cutting costs (which might mean changing your employment requirements to ‘seasonal’ if you haven’t done so already)
- Preparing your team for the next busy season
- Focusing on marketing plans
Speaking of marketing—
Don’t Forget to Advertise
Some people still relocate in those off months. Plus, there’s always the next busy season to prepare for. Start now by improving your advertising game.
Let no stone go unturned when it comes to marketing your moving company. Use Facebook, Instagram, YouTube, and your own website as a means of promotion. There, you can provide people with moving tips and resources, which established your company as an authority and shows the care you have as a professional.
Consider Using a Home Listings Page to Get Off-Season Clients
When someone needs a moving company, where do you think they turn?
The internet. That’s when Google searches like moving and storage companies or best moving companies happen. You’ll want your moving company to show up in the search results when this happens.
One way to take control of your internet presence is to use sites like USA Home Listings, where this homepage explains you’ll be matched with locals who need your services. They bridge the gap between professional movers and relocating homeowners, making the acquiring of new clients a breeze.
Moving Truck Companies Can Move On up With These Tips
Owning a moving business can be a lucrative and successful career choice—but one thing professional movers know is that business fluctuates with the seasons.
Take control of all twelve months of the year by using some of the guidelines for moving truck companies above.
For more advice on a wide range of topics like this, we invite you to keep reading the blog!